Add Value
The starting point for everything we do is to create value for the company in the short term. Value is defined as earnings. It requires that all our energy be focused on activities that generate earnings. Activities, tasks, processes, etc. which do not generate short-term earnings are eliminated.
Get Lean
We will be the most efficient distribution channel for the car factories. This means we must be more cost effective than our competitors in the industry.
Involve People
All employees must be able to influence the value creation in the company. This requires clear goals and decentralization of responsibility and competence.
Live Speed
We need to develop our ability to make faster decisions and reduce our time to market. This requires a simple organisation with simple processes that reduce transaction speed. Management must define clear goals and decentralize decision-making powers. Employees must have an understanding that the ability to act quickly can give the company a competitive advantage in the market.
Encourage Innovation
We must be a workplace that encourages managers and employees to constantly seek and find new ways for more efficient value creation and new business areas.